The Honour System

Sharon Rhodes, Founder

Vancouver, British Columbia, Canada
A cinnamon roll The Honour System logo
A new approach to food

Let’s set the scene: It’s a Tuesday. You just got home after a long day at work. You’re exhausted. You’re hungry. And while you know you should probably cook that salmon you bought, you find yourself reaching for that microwavable dinner in the fridge. No, it may not be the healthiest option — but it’s the easiest.

Sharon Rhodes knows the feeling — and for years, she approached diet in a similar way, reaching for the easy, processed foods without checking the nutritional label. But that all changed 15 years ago when she stumbled into the world of healthy eating blogs.

“I was working the front desk at a gym and had lots of free time to just surf the web,” says Sharon. “That was when I started reading other blogs. And they were actually life-changing for me, introducing me to an entirely new way of thinking about food.”

She became really invested in a couple of the blogs, visiting them each day to check for new posts. After enough time reading blogs, Sharon was finally inspired to start one of her own. So in 2013, Sharon launched The Honour System. The blog’s goal is simple: help readers make simple recipes with quality ingredients, all while inspiring people to live a balanced lifestyle.

“I started blogging about healthy cooking because I was learning about food as a way to nourish yourself — instead of just as a way to survive,” explains Sharon. “I had never read nutritional labels before and just assumed whatever was on the shelf was fine. But I’ve found that avoiding processed foods and making your own food from scratch can be so empowering.”

Creamy tomato spinach pasta
Scaling up her ad strategy

As Sharon got further into the blogging community, she saw some of her fellow bloggers trying out Google AdSense to monetize their sites. She decided to try it, too — but she didn’t have lofty goals when she started out. She told herself that if she could just make $5 in the first year, that would mean she was on the right track.

And in the beginning, organic growth was slow. Traffic trickled in, but it was mostly driven by friends and family visiting the site. But then, all of a sudden, everything changed.

“One day, I checked my analytics and the numbers were way up,” says Sharon. “I immediately wondered where did all this traffic come from?”

It turns out one of Sharon’s posts from The Honour System was shared on MyFitnessPal, a popular health and fitness tracking app. Now traffic was steadily growing — and Sharon realized she might actually have a potential business on her hands.

As her traffic ballooned, Sharon’s friend in the blogging community told her about ad management networks. They explained that once she hit a certain traffic threshold, she could qualify to join a network.

“Once I joined an ad network, I was making triple or even quadruple what I had made when I first started out with AdSense,” says Sharon. Eventually she moved to Raptive, a Google Certified Publishing Partner, who was able to push her ad income even higher.

“The content creation part is very time consuming — you have to do recipe development, the food photography, and writing the posts,” says Sharon. “So having AdSense, and now Raptive, be able to take care of the ad management part for me is just a total blessing. It takes off a huge chunk of work that would be needed if it were a subscription model.”

Better yet, an ad-supported model means readers looking to adopt healthy habits will never hit a paywall when they start exploring The Honour System. “With AdSense, I can offer content without visitors having to pay for a subscription,” says Sharon. “To me, choosing a free model was very important.”

“I always knew I wanted to have my own business, but I was never sure what it would be. I definitely remind myself how blessed I am, that I'm able to do this and I'm grateful that the ad model has enabled that.”
A full plate

For a while, Sharon juggled her blogging with her full-time job in the hospitality industry. But when the pandemic hit, she was out of work. And while this might have caused panic earlier on, Sharon had steady ad income now — enabling her to transition to blogging full-time.

With her ad revenue continuing to scale up, Sharon even earned enough to bring in a contractor for some technical help with the site.

“The technical part is the bane of every blogger’s existence, because we're all more creative and less into the coding side of things,” says Sharon. “So he handles the tech side of things, including updating plugins and addressing issues as they come up.”

Now Sharon can truly appreciate the flexibility of her new full-time gig — one that allows her to work on her own terms and be her own boss.

“I always knew I wanted to have my own business, but I was never sure what it would be,” says Sharon. “I definitely remind myself how blessed I am, that I'm able to do this and I'm grateful that the ad model has enabled that.”

Starting a second site is in the works. It’ll be another cooking blog, which sets out to answer a question that stumps every home cook at some point: “What should we eat for dinner tonight?” She hopes the blog will give readers healthy, delicious ideas for the final meal of the day. But for now, she just feels lucky to have one blog take off so successfully.

“It's just really a dream come true,” says Sharon. I always wanted to have my own business and now I do so it's definitely just empowering and the freedom is amazing. From all aspects, it's all good.”

About the Publisher

Sharon Rhodes is the Associated Press syndicated writer, photographer, recipe developer, and founder of The Honour System. Her work has been published widely across digital outlets like MSN, Buzzfeed, Shape, USA Today, MyFitnessPal, and The Kitchn.
Sharon headshot